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Bovisa Drive-In – We Are You

Bovisa Drive-In

Magiche atmosfere americane anni ’50 tornano in città per un progetto con il Comune di Milano.

Il quartiere Bovisa ha visto sorgere, in uno spazio bonificato di 10.000 metri quadrati a pochi metri dal Politecnico, un vero e proprio drive in, il famoso cinema che fa parte della cultura d’intrattenimento degli anni’50. Uno schermo led 4k, il primo in Italia nel suo genere, trasmette durante i mesi di rassegna alcuni dei film cult nella cultura pop anni ’80/’90/’00. Dalla propria auto è stato possibile godere dell’esperienza grazie a casse bluetooth che tramettono l’audio in più lingue e ad un sistema di ordini via WhatsApp per ricevere bibite e snack direttamente nel proprio abitacolo. In alternativa postazioni sdraio con cuffie bluetooth. Il grande spazio ha permesso di dedicare un’ampia area allo Street Food, al luna park ed un palco per concerti live e dj set fino a tarda notte. Più di 45.000 partecipanti hanno assistito alle proiezioni, mangiato, giocato e ballato durante i 7 weekend di rassegna organizzati nel 2019.

Funzionalità coinvolte:

Produzione, Organizzazione, Artistico, Comunicazione, Pubbliche relazioni, Servizi creativi, Catering e Bar